We had taken the photo shooting for H&M’s Conscious Exclusive Collection SS15 before we went on our trip to Dubai! I am utterly head over heels with the following maxi dress, because it is really special in terms of design (beautiful hand-drawn prints have been exclusively created for this collection) and material. It is made of 64% organic linen, a very soft and durable material, the quality of which you definitely feel when touching it. The inspiration was taken from African, Asian and Indian cultures!
The H&M Conscious Collection was founded in order to create a more sustainable fashion for the future, i.e, economically, socially and environmentally sustainable. In order to achieve this, H&M has released a report on its action plan. You can see the detailed report here!
Enjoy the photos!
Photos: Natalia Madejska