Almost three weeks ago we spent several great days in Berlin in order to take part in a fashion week, that took place from the 14th until 19th January. Fashionistas, Buyers, Bloggers and others gathered around to see the Fall/Winter 2014/15 collections. Similarly to previous years, main topics of the Berlin Fashion Week were the Eco Fashion and Sustainable Design.
This fashion week, better known as Mercedes-Benz Fashion Week in Berlin, has been existing since 2007 and is organized twice a year. Despite its youth it has already gained tremendous recognition in the fashion world and beyond. Hence, January and July are key months to visit Berlin
What is almost even more striking is that it seems like organizers of the Mercedes-Benz Fashion Week in Berlin never sleep. Since the beginning this fashion week has been evolving, developing, maturing. They managed to get this fashion week up there together with fashion weeks in New York, London, Milan and Paris…
Firstly, they had to start it and make it known. Constant improvements followed and since 2011 this event is being hosted in a huge tent in front of the famous Brandenburger Tor. Secondly, every summer season, during this week the Designer for Tomorrow Award is being announced.
Last summer Stella McCartney took over Marc Jacobs (2012) position to host the awards and choose one out of 350 international designer candida
The winner of this contest is provided with an atelier which is sponsored for one year, fully at his/hers disposal. Additionally this designer gets the opportunity to present hes/her own show during the next Berlin Fashion Week.
Being a part of such an event was marvelous in many ways. We got to meet some really cool people, we were introduced to and accepted by Berlin culture and people. We were left with an impression that they are apporachable and very easy to talk to. The city itself is enormous! There is so much to see! Unfortunately we did not have much time to explore it properly since we spent most of our time in the fashion tent.
To say a little something about the shows:
First of all we have to say that this event was really profesionally organized. In general we were a part of 4 fashion shows and each of them was special in its own way.
Maxi skirt by H&M, t-shirt by Mango, necklace by Zara, bag by Üterque
Bracelets by Swarovski and Bijou Brigitte, ring from a small store in Vienna
Blazer by Isabel Marant pour H&M, blouse by Zara, scuba skirt by H&M, ballerinas by Zara, bag by Prada
Blouse by Zara, scuba skirt by H&M, necklace by Dudaa, ballerinas by Pretty Ballerinas, bag by Üterque
Dress by Zara, blazer by Isabel Marant pour H&M, bag by Prada
LAUREL: was the longest show of all that we saw and was very crowded. The brand is targeting self-assured women with a feminine charisma; designer Elisabeth Schwaiger simply did a great job! Slogan of the fashion show was “Rock Chic”. The inspiration was taken by Style Icons and Rock Muses such as Kate Moss, Lou Douillon, Sienna Miller, Georgia May Jagger, Coco Summer, Charlotte Kemp Muhl, Alexandra Richards and Debbie Harry. Laurel’s collection had a strong appeal of the 60’s fashion with exceptional details and vibrant colors. Yet the collection had a touch of casualty, rock (black leather pants, biker boots, hats) and elegant evening dresses, which were presented at the very end of the fashion show. During the fashion show the models were accompanied by a very cool British-German band “I Heart Sharks”, which totally won the audience over.
After the show everyone was like “Who is that band?”
GLAW BERLIN: was the fashion show we attended after Laurel’s one. The Berlin based designer duo Jesko Wilke and Maria Poweleit met during their study time at the international fashion school ESMOD and founded their high-end label in 2011. Glaw Berlin is characterized by it’s authentic contrasts. The collection combines feminity, rock (biker jackets) nonchalance and fragility; main materials being used are silk, lace and batik leather. For this fashion show the creative heads of the brand took the inspiration from old fashion magazines of the 40’s and 50’s. Great idea was the built up screen at the beginning where the models walked out, so that the audience could have a better look at the details of their look. It nicely contrasted the outfits of the models. Most of all, we were mesmerized by outfits consisting of red and leather!
ANNE GORKE: Slogan of the show was “YO MADAME”. The start of the show with its classic Hip Hop music in the background, such as Biggie Smalls ” Hypnotize” put us immediately in a good mood. Anne Gorkes sportive collection has a touch of elegance which targets young confident women. Her collections are characterized by architectural lines, ironic twist and feminity: chemise dresses, box-pleated skirts and day dresses were one of the main garments presented at the fashion show. It is very important to mention that the designer uses organic textiles of high quality, which are made exclusively in Germany.
EWA HERZOG: This was the last show we attended and was presented in the stage room. Shortly about the designer: Ewa Herzog graduated from AMD Akademie Mode & Design and founded her label in 2010, her collection is characterized by clear cuts and high-quality fabrics (mainly from England and Italy). Overall, this runway included feminine and elegant silhouttes. Some pieces were really extraordinary.
All in all, we think that the Berlin Fashion Week has a vast market potential and is about to become more important within the next years.