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H&M x Erdem

Des Jen Erdem X H&m
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Hey guys,

Des and I just came back from London where we had a very cool project with L’Oréal Professionnel. More details will be revealed very soon on the blog.

I visited London several times in the past, but I have never had a chance to stay there longer than three days or a short weekend. This time, however, we stayed for almost one week and I feel like this city is constantly alive. London is huge, multi-cultural and you can discover tons of new things all the time.

H&M x Erdem collaboration

During our stay we also took the opportunity to take some photos of the latest H&M x Erdem collection (yes, it’s that time of year again!) which is going to hit the stores worldwide on November 2nd.

London based label Erdem is known for its beautiful feminine silhouettes and its signature wildflower prints, gowns that are a favorite of the Duchess of Cambridge.


“For me, this collaboration is about pure beauty. It’s like beautification of the troubled world that we live in. I think that right now, our eyes need to see something that is beautiful, charming and delicate.” – Erdem Moralioglu



 “Inspired by the Pet Shop Boys music video ‘Being Boring,’ I imagined a group of young friends invading an English country house for the weekend. And that idea of wearing a ball gown with a pair of trainers, or a guy in silk pajamas with a tweed jacket that he found on the back of a door.” – Erdem Moralioglu




The collection is full of rich details. For this shooting we chose very unique pieces (our favorite ones): Des is wearing a multi-colored floral jacquard coat and I am wearing a sequin slip dress with a Victorian-style blouse underneath, combined with crystal bow-shaped earrings.
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This is definitely the most romantic capsule collection of all the designer collaborations H&M had!

Photos: Romina Introini

in collaboration with

Des Jen Erdem X H&m

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