I am sharing with you a little article today about a new editorial we’ve had the pleasure to work on together with Flo Moshammer for the first ever H & M Conscious Exclusive FW18 Collection. For so many years, we have had the pleasure to work with the brand and see their development from season to season, introducing always new, creative ideas.
This collection drives sustainability and involves recycled cashmere created from leftover yarn and velvet made from recycled polyester sourced from used uniforms. Inspired by a lost fragment of an ancient tapestry and historical artifacts, the collection is full of dramatic, yet romantic silhouettes with a modern edge.
To me, the Conscious exclusive Collections have always been one of a kind. Even more, we are thrilled to show you our photos that we took at Rathaus in Vienna. On that note, the H&M Conscious Exclusive FW18 will only be available online, launching on September 27th at hm.com. Make sure to check it out. 😉
Speak to you soon. Xoxo
Photos: Flo Moshammer