by Jon, Contributing Editor
Introducing “Behind the name”
“Behind the name” is a new series of Des & Jen’s success stories. These stories talk about the favorite brands & designers that we collaborated with. Every three weeks we will share their biographies with you, and what they mean to us in the world of fashion:from established fashion labels to upcoming designers with ambitious dreams, talent and vision.
In our first “ Behind the name” story we talk about Valentino’s sister line REDValentino).
Valentino stands for craftsmanship, luxury and feminine beauty. Ever since his debut in 1959, Valentino Garavani created handmade garments with luxury materials, great focus, and a keen eye for detail and timeless beauty.
Dressing Elizabeth Taylor, Sophia Loren, Audrey Hepburn and Jacqueline Kennedy Onassis, Valentino gained the support of some of the most important style icons in the 60s and 70s. His unique fashion reflects the spirit of his Italian roots and the elegance of Parisian women.
In Paris he studied at the Chambre Syndicale de la Haute Couture. Famous for creating the signature color “Valentino Red”, Valentino Garavani led the alta moda house until 2007. Then Maria Grazia Chiuri (now at Dior) and Pierpaolo Piccioli took over the art direction.
Jen: “Valentino has always fascinated me and there is a strong connection I have with this brand. I remember one evening years ago, (before I started studying abroad), I was walking with a friend of mine through the city center of Vienna, when we suddenly bumped into Valentino Garavani and his longtime partner Giancarlo Gianmetti. It was probably around the year 2008 or 2009, after his retirement. I was so nervous, but still I found the courage to talk to him. It was a short, but nice conversation and both gave me great career advice. A couple of years later, in 2015, we had a fashion shoot in Valentino dresses in Zagreb, Croatia. And never had I imagined that one of those photos would be re-posted by Valentino on Instagram a couple of days later. It was one of our first tags by a high-end fashion brand and still this moment remains very special to us.”
Valentino stands for craftsmanship, luxury and feminine beauty. Ever since the debut 1959, Valentino Garavani created handmade garments with a high focus and luxury materials and a keen eye for details and timeless beauty. Dressing Elizabeth Tayler, Sophia Loren, Audrey Hepburn and Jacqueline Kennedy Onassis, Valentino gained the support by some of the most important style icons in the 60ies and 70ies. His unique style reflects the spirit of his Italian roots and the elegance of Parisian women. In Paris he studied at the Chambre Syndicale de la Haute Couture. Famous for creating the signature color “Valentino Red”, Valentino Garavani led the alta moda house until 2007. Then Maria Grazia Chiuri (now at Dior) and Pierpaolo Piccioli took over the art direction.
Valentino has managed to turn every fashion model into a lady and every lady into a fashion model – Janie Samet
REDValentino, a fashion line for young, urban customers, focuses on applying the essential Valentino spirit onto youth city street style. The name of this youngest sisterline stands for Romantic Eccentric Dress. It was established in 2003 and combines the spirit of Valentino with modern and edgy elements. The delicate and fine workmanship that is put into the dresses, makes every piece a work of art. In every collection, Pierrepaolo Piccioli delivers his fablefor elegant and romantic cuts inspired by different cultures and centuries.
For the Fall 2017 collection, he interpreted his take on Amish culture. On the other hand, his and Maria Grazia Chiuri’s ‘Resort 2017’ collection, was inspired by a 1975 documentary ‘Grey Gardens’, which reflects the life of Edith Beale and her daughter.
Jen: “I love the idea behind REDValentino. As the name says, it focuses primarily on romantic and eccentric dresses with a very strong identity. Dresses are my favorite fashion pieces that I collect. I love them in all sorts of colors, shapes and materials. RedValentino’s dresses embody modern Italian glamour. Every collection includes tulle, lace, embroidery and floral prints. During the last Haute Couture season we captured a great photo at Trocadero in Paris. Yes, it was absolutely freezing (about -10 degrees), but definitely worth it!”
About Pierpaolo Piccioli
Piccioli started his career 1990 working for Fendi. 1999 he began to work for Valentino and was responsible for establishing the Accessoire line. Together with his long time friend Maria Grazia Chirui he took over the creative direction in 2008. They re-established Valentino as one of the premier fashion houses and received the CFDA International Award in 2015. In July 2016, Maria Grazia Chiuri became Creative Director of Dior.